Five mistakes investors make

People tend to think investing is a numbers game, but successful investing has a lot more to do with personality traits than most of us realise.

There is a large and deeply researched branch of finance which focuses on the behavioural aspects of investing and has highlighted a wide range of human biases that obstruct rational decision making. Some of the most common topics explored in this field include the following:

1. Overconfidence
Many investors are overconfident in their own abilities, which leads to investment decsions that are significantly researched and not as carefully thought-through as they should be. Related to this is self-serving bias, which is when investors attribute positive out comes to their knowledge and skill, while blaming negative outcomes on external factors such as 'market irrationality' or unpredictable events. 

2. Recency bias
Most investors have a tendancy to think that recent trends will continue indefinately into the future á la the Celtic Tiger. As a result, they place too much emphasis on recent trends when making investment decisions, even when they are investing for the long-term.  

3. Regret theory
Many investors anticipate that they may regret having made the wrong choice and take this into consideration when making investment decisions. This can make them more risk averse to avoid possible losses, or it can lead them to take greater risks to avoid missing out on good returns.

4. Loss aversion bias
It is well documented that investors are asymmetrically biased against losses. This means that most people perceive a loss of €1,000 with far more emotion than a gain of €1,000, even though their actual difference in wealth is the same. 

5. Confirmation bias
Most people struggle to make decisions objectively. They tend to start out with a conclusion or a leaning towards a particular conclusion in mind and then find evidence to confirm what they wanted to believe in the first place. This often involves ignoring or dismissing evidence to the contrary.

At AGS Financial Services, we have always believed that to be successful, investors should strive to manage their emotions when making investment decisions. This is easier said than done, but being aware of the behavioural factors that influence yout thinking can help make better financial decisions in future. The most important thing is to have a sensible framework and to have the discipline to stick to your plan.

 So if you are looking to save for that rainyday...an education fund or you have a lump sum to invest please complete the attached enquiry form or contact Alasdair directly on 01-810 1912 or via info@agsfinancial.ie and he will happily create a savings plan for you or review your existing savings road map to make sure you are on the right track!